Monday, March 27, 2017

Becoming Steve Jobs by Brent Schlender and Rick Tetzeli

The biography, Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli (2015). This is yet another Steve Jobs biography, but it has a difference. The biography is presented from the point of view of journalist Brent Schlender, who covered Steve Jobs for nearly 25 years and who also had a more personal relationship with Jobs than did most other journalists and biographers. The presented material was gathered from many interviews and personal conversations with Jobs. And while this material was not germane to the various articles that Schlender was writing about at the time, he kept the material on file for future use. Through this biography, which Schlender co-wrote with fellow journalist Rick Tetzeli, the authors hoped to present a more insightful and less-stereotypical side of Steve Jobs than was seen in the recent authorized biography by Walter Isaacson. I found that the book did give more insight into Steve Jobs. While it did not excuse Jobs' coarse behavior, it did provide a better understanding of Jobs and why he did what he did the way he did. And in some cases it did bring another, softer side to some of the popular "Steve Jobs stories" which circulate. The biography picks up just after Jobs founded NeXT and shows how his attitude gradually changed, mostly through his association with Pixar and its people, and allowed Jobs to come back to Apple with an altered management philosophy that turned the company around and revolutionized computing, again. The book also gives more insight into Jobs' battle with cancer and how it caused him to focus his outlook and to strengthen his efforts in his work and his family. This is a good read. I enjoyed it and I highly recommend it.
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